To bolster their location targeting, Facebook now lets you target users based on a specific address. These are high-value audiences as the users seeing your ads have already shown some interest in it. That data has been matched anonymously, so all you know is the size of the audience.

You can specifically target people who are in your area and on their phones , whether they live in your area or are just passing through. These are high-value audiences as the users seeing your ads have already shown some interest in it. You'll see how you can go from feeling like a small voice in a crowded industry to building your authority with confidence. Connect with her at www. Each of these audience types gives you plenty of additional options for creating the perfect target audience for your Facebook campaigns. Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. Select the exact audience you want and click Create Audience. You can do this by creating a website custom audience.

You can also select the timeframe for targeted events. Connect with her at www. Learn how to become the recognized expert in your industry—with Michael Stelzner! Or if you had an ad that did well and you want to duplicate that audience , you can do that from Power Editor. Share your thoughts with us in the comments below. The latest addition to Custom Audiences is the possibility to target people who have done one of the following:. Facebook Lookalike Audiences Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database — making them highly likely to convert as well. So many people assume that "so and so" has a lock on the industry, or that getting to the top means they have to behave outside of their comfort zone.

After seven years Lighthouse Insights will shut down. To create a Lookalike Audience, you first need to create a Custom Audience to tell Facebook what type of users you want to reach. The first way is to use a local awareness ad , which is available in the Facebook Ads Manager. Those people may not tend to click on ads. Watch the video to see exactly how to set this up. This data is gathered by Facebook analyzing many factors and also using external data sets. Last year before Diwali, Etihad Airways, a leading Middle East airline, saw an opportunity to connect with the 27 million Hindus on Facebook living outside India. You can create Saved Audiences both in the campaign setup phase or in the Audience Manager. From the Ads Manager, you can create a saved target group from scratch. Unlike precise Interests, Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc.

Save Target Groups Want to save some time with your Facebook ads? You can also select the timeframe for targeted events. How did it work for you? Posted in Paid Advertising , Social Networks. Your business may not be the only restaurant or coffee shop on the block or the only hotel or electronics store within a few miles. To create audiences based on your website traffic, you first need to install Facebook Pixel. Send a quick message to people who are in and around the area to let them know that your business is just a few minutes away. On the Audiences page, you can see all your saved Facebook audiences, as well as create new ones. In the Locations field, you can enter a physical address or geographic location and target users who are around that area. This data is gathered by Facebook analyzing many factors and also using external data sets.

If you add contextual cues to your messaging , you can make an emotional connection with people to drive slightly higher interaction. There are a couple of ways to target people who are nearby. Here are some ways you might do that:. In the Locations field, you can enter a physical address or geographic location and target users who are around that area. To target based on interests, you can either browse the menu with hundreds of interests or simply type in one interest, so that Facebook will suggest to you other related topics. They are not always useful, but when they are they work great! Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. Facebook Lookalike Audiences Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database — making them highly likely to convert as well.

Let Michael Stelzner show you how to become the recognized expert in your industry! This data is gathered by Facebook analyzing many factors and also using external data sets. The Customer File audience is a great way to target your newsletter subscribers or app users. You can use that custom audience in your targeting area and add keywords to refine the audience further. This is available either in Power Editor or in the Ads Manager. The target group has the same name as your ad set, but you can edit the name either in Power Editor or in the Ads Manager after you upload your changes. They are not always useful, but when they are they work great! You can create Saved Audiences both in the campaign setup phase or in the Audience Manager.

To create audiences based on your website traffic, you first need to install Facebook Pixel. Discover six unique ways to target Facebook ads. Do you advertise on Facebook? Select the exact audience you want and click Create Audience. Paul Ventura View posts by Paul Ventura. Or at certain hours? I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them. Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. That brings up 1, people on Facebook, not much of a start, but we can build on that.

Unlike precise Interests, Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. To do this, you need to set up website retargeting well in advance of when you need it. Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. Suppose that you want people to visit your bakery in Seattle. Remember to avoid mentioning your competitors by name. Another thing you may be concerned about is how often your ideal customer is seeing your ad. Your business may not be the only restaurant or coffee shop on the block or the only hotel or electronics store within a few miles. That brings up 1, people on Facebook, not much of a start, but we can build on that. Skip to content As I covered in my Facebook Advertising strategy , Facebook Ads allows the advertiser to get laser fine targeting to find their exact demographic in a lot of ways.

Select Customer List to upload an email list of your customers. Last year before Diwali, Etihad Airways, a leading Middle East airline, saw an opportunity to connect with the 27 million Hindus on Facebook living outside India. Sometimes, a Facebook audience can include millions of users. Once you have a perfect target audience, make sure you save it so you can easily load it back into a new ad exactly as you had it before. Another thing you may be concerned about is how often your ideal customer is seeing your ad. Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. Avtar leads the social team at Publicis Singapore and splits his time managing social, digital and content strategy for global and regional clients. They are not always useful, but when they are they work great!

If you add contextual cues to your messaging , you can make an emotional connection with people to drive slightly higher interaction. Facebook Lookalike Audiences Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database — making them highly likely to convert as well. To do this, you need to set up website retargeting well in advance of when you need it. The target group has the same name as your ad set, but you can edit the name either in Power Editor or in the Ads Manager after you upload your changes. Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. You can specify which hours of the day your ads run no matter which time zone when you select Lifetime Budget in the Ad Set area. You can create a target group from scratch in the Audiences section of the Facebook Ads Manager area. This is available either in Power Editor or in the Ads Manager. Another thing you may be concerned about is how often your ideal customer is seeing your ad.

Let Michael Stelzner show you how to become the recognized expert in your industry! To target people based on the app activity, you first need to register your app and set up app events. So in addition to using extended location targeting for your Facebook ads , also remember to target people based on age groups, interests and other classifications that you typically use. You can specify which hours of the day your ads run no matter which time zone when you select Lifetime Budget in the Ad Set area. Access your saved target group from Power Editor within the Targeting area. That data has been matched anonymously, so all you know is the size of the audience. Terms of Use Privacy Policy. You can include all of the traffic from particular pages on your website and exclude other traffic.

Do you use Facebook ads to their full potential? You'll see how you can go from feeling like a small voice in a crowded industry to building your authority with confidence. Or at certain hours? You can include all of the traffic from particular pages on your website and exclude other traffic. Thank you very much, Facebook! That data has been matched anonymously, so all you know is the size of the audience. Luckily, Facebook offers a wide range of targeting options that will help you find the right niche! Please share your thoughts in the comments below. Connect with her at www. So in addition to using extended location targeting for your Facebook ads , also remember to target people based on age groups, interests and other classifications that you typically use.

Another thing you may be concerned about is how often your ideal customer is seeing your ad. So many people assume that "so and so" has a lock on the industry, or that getting to the top means they have to behave outside of their comfort zone. This is available either in Power Editor or in the Ads Manager. The target group has the same name as your ad set, but you can edit the name either in Power Editor or in the Ads Manager after you upload your changes. Here are some ways you might do that:. One important point to remember with all of these tips is to do your own testing. If you want to reach the people who have engaged with your iOS or Android app, you can set up a Facebook target audience to do that. Simply type the address into your ad targeting and choose to target people who are in and around the business. How did it work for you?

Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. You may find that your audience responds well to a new method, whereas another business finds the opposite to be true. Creating Custom Audiences from Customer Files This first type of Facebook Custom Audience is based on your existing customer files — the lists of email accounts, phone numbers or apple IDs. All Rights Reserved. Now the audience starts building, and you can target those visitors in a Facebook ad that matches that criterion. This data is gathered by Facebook analyzing many factors and also using external data sets. Select the exact audience you want and click Create Audience. Now you can either create an ad from that audience in the Facebook Ads Manager or specify that group in your targeting in Power Editor.

Instead, talk about your location and position your business as the best choice. Remember that advertising is about getting customers, not cheap clicks. I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them. To bolster their location targeting, Facebook now lets you target users based on a specific address. Instead, target only the people who are near your location. So many people assume that "so and so" has a lock on the industry, or that getting to the top means they have to behave outside of their comfort zone. How did it work for you? Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign.

Suppose that you want people to visit your bakery in Seattle. Let Michael Stelzner show you how to become the recognized expert in your industry! Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. Save Target Groups Want to save some time with your Facebook ads? These are high-value audiences as the users seeing your ads have already shown some interest in it. Select Customer List to upload an email list of your customers. All Rights Reserved. Now you can either create an ad from that audience in the Facebook Ads Manager or specify that group in your targeting in Power Editor. The better option is to use extended location targeting. Once you install the pixel to your website, the audience starts building from that moment on.

These are high-value audiences as the users seeing your ads have already shown some interest in it. To bolster their location targeting, Facebook now lets you target users based on a specific address. Would you like to show your Facebook ads to people who have already visited your website? You'll see how you can go from feeling like a small voice in a crowded industry to building your authority with confidence. Your business may not be the only restaurant or coffee shop on the block or the only hotel or electronics store within a few miles. The latest addition to Custom Audiences is the possibility to target people who have done one of the following:. Creating Custom Audiences from Customer Files This first type of Facebook Custom Audience is based on your existing customer files — the lists of email accounts, phone numbers or apple IDs. These landmarks are where you can expect people to engage in a lot of social chatter and take lots of photographs. You can restrict how many times a Facebook user will see your ad with the Daily Unique Reach bidding method.

Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. From the Ads Manager, you can create a saved target group from scratch. These landmarks are where you can expect people to engage in a lot of social chatter and take lots of photographs. Facebook has three primary audience types: Saved Audiences Custom Audiences Lookalike Audiences Each of these audience types gives you plenty of additional options for creating the perfect target audience for your Facebook campaigns. Avtar leads the social team at Publicis Singapore and splits his time managing social, digital and content strategy for global and regional clients. Suppose that you want people to visit your bakery in Seattle. After seven years Lighthouse Insights will shut down. Creating Custom Audiences Based on Engagement Did you know that you can also target the users that have engaged with your content on Facebook, e.

Guides eBooks Webinars Blog. This will help to decrease your audience size and create niche audiences. You may find that your audience responds well to a new method, whereas another business finds the opposite to be true. They are not always useful, but when they are they work great! Here are some ways you can use location targeting to make an emotional connection and drive loyalty:. Last year before Diwali, Etihad Airways, a leading Middle East airline, saw an opportunity to connect with the 27 million Hindus on Facebook living outside India. Is your audience online only at night? You can specifically target people who are in your area and on their phones , whether they live in your area or are just passing through.

If you get a lot of negative feedback, pause the ad and rethink your strategy. In Power Editor , navigate to the ad set that contained the demographic you want to save and click the Save Audience button. So in addition to using extended location targeting for your Facebook ads , also remember to target people based on age groups, interests and other classifications that you typically use. Here are some ways you can use location targeting to make an emotional connection and drive loyalty:. Sometimes, a Facebook audience can include millions of users. With Facebook ads , you can already target users based on their country, state and city. For example, you could exclude past converters to avoid your ads reaching people who are already customers. You'll see how you can go from feeling like a small voice in a crowded industry to building your authority with confidence.

Select Customer List to upload an email list of your customers. One important point to remember with all of these tips is to do your own testing. What do you think? Now you can either create an ad from that audience in the Facebook Ads Manager or specify that group in your targeting in Power Editor. The Customer File audience is a great way to target your newsletter subscribers or app users. Did you know that you can also target the users that have engaged with your content on Facebook, e. That brings up 1, people on Facebook, not much of a start, but we can build on that. To target based on interests, you can either browse the menu with hundreds of interests or simply type in one interest, so that Facebook will suggest to you other related topics. Share your thoughts with us in the comments below. Posted in Paid Advertising , Social Networks.

Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. Sometimes, a Facebook audience can include millions of users. These are high-value audiences as the users seeing your ads have already shown some interest in it. Save a target group from an ad in Power Editor. Another thing you may be concerned about is how often your ideal customer is seeing your ad. Otherwise, your actions could have a negative impact on your business. Did you know that you can also target the users that have engaged with your content on Facebook, e. The better option is to use extended location targeting.

Send a quick message to people who are in and around the area to let them know that your business is just a few minutes away. Then select the conversion pixel as the source. Facebook further states that from now on Marketers can connect with expats living within a given country like expats living in Brazil and expats originating from a specific country like people born in Brazil living abroad. Select the exact audience you want and click Create Audience. Make sure people only see your ad once per day by selecting the Daily Unique Reach option. Save Target Groups Want to save some time with your Facebook ads? Save a target group from an ad in Power Editor. After seven years Lighthouse Insights will shut down. This first type of Facebook Custom Audience is based on your existing customer files — the lists of email accounts, phone numbers or apple IDs.

If you want to reach the people who have engaged with your iOS or Android app, you can set up a Facebook target audience to do that. These are high-value audiences as the users seeing your ads have already shown some interest in it. You can restrict how many times a Facebook user will see your ad with the Daily Unique Reach bidding method. Get this free report and never miss another great article from Social Media Examiner. I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them. The latest addition to Custom Audiences is the possibility to target people who have done one of the following:. To target people based on the app activity, you first need to register your app and set up app events. Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. The first way is to use a local awareness ad , which is available in the Facebook Ads Manager.

Enter your email to get our free report: Website. Want to save some time with your Facebook ads? Since many expats travel home during the holidays, Eithad connected with expats with messages about traveling home for the holiday, reaching ,00 Indian expats living in the Middle East, leading to bookings and a 50X return on investment. Enter your email to get our free report: Website. What do you think? The latest addition to Custom Audiences is the possibility to target people who have done one of the following:. Add relevant locations to your targeting. Skip to content As I covered in my Facebook Advertising strategy , Facebook Ads allows the advertiser to get laser fine targeting to find their exact demographic in a lot of ways. Thank you very much, Facebook!